Azzi Fudd is known for her killer crossover, sharp shooting, and now, her radiant skin.
The UConn basketball phenom and 2025 Final Four MVP has just inked a major partnership with cult-favorite skincare brand Paula’s Choice, making her one of the few college athletes to bridge the worlds of elite sports and high-performance beauty.
Announced shortly after UConn’s latest championship win, the partnership is more than just another name on a brand roster. It’s a celebration of athlete beauty, an unapologetic reminder that strength and softness can coexist. Fudd, who’s long been admired for her poise and polish both on and off the court, will headline a new campaign focused on skincare that stands up to sweat, stress, and packed schedules.
“Basketball is such a huge part of my life, but taking care of my skin is part of how I take care of myself,” Fudd shared in a press release. “I love that Paula’s Choice emphasizes real ingredients, real science, and real results. It’s about feeling confident in your skin, no matter what your day,or your game, throws at you.”
As part of the campaign, Fudd will highlight her personal skincare routine, featuring fan-favorite Paula’s Choice products like the 2% BHA Liquid Exfoliant and the Omega+ Complex Moisturizer, essentials she says help keep her skin clear through practices, post-game press, and everything in between.
The collaboration also marks a meaningful moment for women in sports. For years, female athletes have been boxed into narratives that focus solely on grit and performance. Fudd’s Paula’s Choice deal challenges that, positioning beauty as a form of power, not vanity.
Social media has already lit up with excitement, praising the partnership for being “smart, authentic, and long overdue.” Fans and fellow athletes alike are applauding the message: women in sports deserve visibility, versatility, and brand deals that reflect their whole selves.
In an era where NIL (Name, Image, Likeness) deals are rewriting the rules of collegiate athletics, Azzi Fudd’s latest move proves she’s not just playing the game, she’s changing it. On the court, she’s a champion. In beauty, she’s a bold new face redefining what it means to glow.
