Social commentator Cindy Noir is calling for what she describes as a “consumer blackout” this holiday season.
The outspoken podcast host is urging Americans to stop spending in protest of the federal government’s reported plans to cut SNAP (Supplemental Nutrition Assistance Program) benefits.
In a fiery video posted to Facebook, Noir said the move to slash food assistance while corporations prepare for record holiday profits is both “insulting” and “inhumane.”
Her message — “close the wallets” — has quickly struck a chord with many struggling families online who say they already feel the strain of inflation and food insecurity.
“To me the only logical response to the government canceling SNAP benefits is for Americans to cancel the holiday season,” Noir said. “You don’t need to buy a turkey. You’ve had turkeys for how many years? You’re good to skip a year.”
Noir’s argument centers on the economic imbalance between working-class Americans and the corporations that dominate holiday retail. With Black Friday approaching, she said it makes no sense to “keep feeding a system that refuses to feed its people.”
“It makes no sense for the government to take food off people’s tables and for us to open our wallets like nothing is wrong,” Noir added. “This is the time of year corporations make the most money. Shut it down.”
The message taps into a growing frustration among low-income Americans facing both rising grocery prices and fears of benefit reductions.
According to recent reports, millions of families rely on SNAP to cover the cost of essentials — and any federal cuts would have ripple effects on everything from child nutrition to local economies.
Noir’s call for a “holiday boycott” isn’t just economic; it’s symbolic. By asking families to skip shopping sprees and lavish meals, she’s pushing for a collective stand against policies that disproportionately harm the poor while protecting profit margins.
Critics say the proposal is unrealistic, arguing that retail slowdowns could lead to job losses and deeper economic pain. But supporters see it differently, as a form of peaceful protest that demands attention without taking to the streets.
For Noir, the message is simple:
“If the government won’t prioritize feeding the people, then the people have no business feeding the economy.”
