At just 18 years old, Anaya Fernando made waves in the business world with her thriving Black-owned brand, Sugar Sweet Bath + Body Treats.
Based in Kalamazoo, Michigan, Anaya’s company in 2022 inked a significant deal with Fresh Thyme Market, a major grocery retailer boasting 73 stores across 11 states.
Anaya’s journey to entrepreneurship began at a young age, fueled by her unwavering ambition and the support of her family.
“I have always dreamt of owning my own business since I was 4 years old,” shares Anaya, addin
“My parents have always pushed me to work hard and dream big, regardless of how young I was or how difficult it might be.”
Now, Anaya’s hard work and determination have paid off as her company secures a coveted spot on Fresh Thyme’s shelves.
Four of Sugar Sweet Bath + Body Treats’ top-selling products will soon be available in Fresh Thyme Market locations, marking a significant milestone for the young CEO.
The partnership with Fresh Thyme comes at a time of rapid growth for Sugar Sweet Bath + Body Treats. Buoyed by increased demand and local support from entrepreneurs, mentors, and community leaders, Anaya’s company is expanding its product production to meet consumer needs.
Reflecting on her journey, Anaya expresses gratitude for the opportunities that have come her way.
“I hope others see my progress and the work I do with my business as a testament to everything that I have been taught and believe in,” she says.
Anaya’s entrepreneurial spirit has earned her accolades and recognition since she launched her business four years ago. As of 2022, Sugar Sweet Bath + Body Treats has begun offering its products in bulk for wholesale and private label customers, further solidifying its position in the market.
The success of Anaya’s venture is not only a testament to her hard work but also serves as an inspiration to other young entrepreneurs.
“I am hoping that through my journey I can encourage other youth to pursue their goals and never give up,” she affirms.
With determination and perseverance, Anaya Fernando is proving that age is no barrier to success and that the entrepreneurial spirit knows no bounds.
Her story serves as a shining example of the potential for young, Black entrepreneurs to make their mark on the business world.
