Tennis sensation Coco Gauff has been appointed as Naked Brand’s Chief Smoothie Officer in a groundbreaking multiyear partnership.
At 20 years old, Gauff will inspire fans to embrace nutritious, fruit-based beverages. Known for her love of fruit snacks, she expressed her excitement for the role.
“To be named Naked’s first Chief Smoothie Officer is an incredible honor and natural combination of my love of both,” Gauff said in a press release. “I’m excited to have the opportunity to co-create real fruit juice smoothies alongside the innovation team.”
Gauff, a U.S. Open champion, appreciates Naked’s nutrient-rich smoothies made with real fruit juice, vegetables, and vitamins, free from added sugars and artificial flavors.
Glen Walter, CEO of Tropicana Brands Group, praised Gauff’s multifaceted persona, stating she is the perfect fit to help shape the future of Naked Brand and its products.
“As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once,” Walter said.
Gauff’s role goes beyond her tennis achievements. Her homemade fruit salad, highlighted after her 2023 U.S. Open victory, showcases her genuine love for fresh produce.
“People were asking me all the time what I was eating, and I was like, ‘It’s just fruit,’” she said on the Today show. “My mom prepares it before the matches, and sometimes my dad does, too…and I was like, ‘Just good old fruit.’”
Her fruit preferences were further revealed during the 2023 French Open.
“My dad makes a little fruit salad. There’s cantaloupe, pineapple, watermelon,” she said. “Usually there’s grapes,” her favorite, alongside pineapples.
She spoke passionately about the importance of snacking during changeovers to maintain energy throughout matches.
Gauff’s authentic connection to wholesome snacks and her impressive athletic career make her an ideal ambassador for Naked Brand’s mission to deliver delicious, nutrient-packed smoothies.
