The founder of The Honey Pot Company faced racist backlash after her Target ad aired on television last week — but during a recent interview with The Breakfast Club, she says the backlash has only strengthened her brand.
A small group of caucasian viewers were outraged by the ad, which promoted the feminine hygiene products for women, and headed to Trust Pilot, where they posted a barrage of racist reviews.
“My reasoning for saying that is because of the disparities that are happening in the venture capital world,” Beatrice Dixon said on the show, which aired Thursday. “We get less than 1% of funding — we get 0.06% of funding. I’m one of only 50 black women that have raised more than a million dollars. Think about that. If we are not selling businesses, we are not scaling businesses, Black wealth can literally die. That’s the reason why we have to be successful.”
“A lot has happened,” she continued. “We’ve been inundated with emails, we’ve been inundated with social media posts, bad reviews but not on product. [White people] said that I was racist—and guess what? That’s their opinion. I know I’m not racist. They called for their people not to buy [Honey Pot] and support it. We didn’t even really have to say much because our beloved customers formed like Voltron and just got in there. Not only did they reverse like a one-and-a-half, two-and-a-half star on Trustpilot, but it went to like 4.9 stars. The shelves have just been ravished. Everything’s poppin’ online and everywhere else.”
Earlier this week, Dixon revealed that since the racist trolls targeted her brand, sales have doubled.
You can watch the interview in full below.
