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Barefoot Wine has recruited Grammy-nominated singer Jordin Sparks, professional dancer Ashley Everett and beauty brand CEO Melissa Butler for their new campaign, We Stan for Her.
The delectable trio will be fronting a four-part web series centered around Black women’s unique beauty experience in America.
According to the press release, each woman shares their personal journeys, challenges and wins that will make viewers laugh, relate and, most importantly, learn.
“As we continue our work highlighting the brilliance, grace and beauty of Black women, Jordin Sparks, Ashley Everett and Melissa Butler each lend their respective voice and incredible stories to the We Stan for Her series,” says Shannon Armah, Associate Brand Manager for Barefoot. “We hope the discussions shared throughout the series create moments for all Black women to feel seen and celebrated, while also sparking important dialogue amongst viewers.”
Each We Stan for Her episode focuses on a key topic, including:
Crowns on Our Head: Sharing perspectives on natural hair versus other hairstyles.
Our Beautiful Story: How heritage and upbringing contribute to beauty preferences and routines.
Thriving Queens: Examining Black representation in the beauty industry, while also exploring beauty standards in the workplace.
Self-Love: Discussing the concepts of self-love, self-acceptance and feeling confident and beautiful from the inside out.
“Bringing these important conversations to life alongside Ashley and Melissa has really been a thought-provoking and rewarding experience,” says singer, songwriter and actress Jordin Sparks. “While filming the We Stan For Her series, I reflected on my journey as a Black woman in entertainment, and I hope the series encourages Black women everywhere to celebrate themselves and reflect on their unique experiences and stories.”
To watch all four We Stan for Her episodes and for more information, visit barefootwine.com/we-stan-for-her and follow @BarefootWine on social media.