Rihanna is set to further elevate her billion-dollar empire with a landmark partnership with the 2024 Paris Olympics.
The singer and beauty mogul has inked a deal reportedly worth tens of millions to make her Fenty Beauty brand a prominent presence at the prestigious global event.
According to The Standard, Rihanna’s Fenty Beauty will be featured prominently, as the brand becomes the first “non-corporate” self-made beauty brand to secure such a significant deal with the Olympics.
The partnership is expected to showcase Fenty’s commitment to diversity and inclusivity, aligning perfectly with the diverse range of athletes competing in Paris.
The deal includes extensive brand visibility, with Fenty Beauty products being showcased throughout the Games.
Volunteers at the Olympics will receive exclusive Fenty Beauty makeup kits, featuring items such as the Eaze Drop’Lit All-Over Glow Enhancer, Invisimatte Instant Setting and Blotting Powder, Gloss Bomb Universal Lip Luminizer, and the Eaze Drop Blurring Skin Tint.
The volunteers will also have access to tutorials and Fenty makeup artists to help create a “designated look.”
Rihanna announced the partnership with a playful social media post, featuring a photo of herself holding a Fenty Beauty lip product alongside a glass of wine, with the Eiffel Tower and Olympic rings in the backdrop.
Her caption read:
“tried to tell yall…we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024.”
The announcement was met with enthusiasm across her brand’s social media accounts, with Fenty Hair celebrating the news with, “Issa Fenty TAKEOVA,” and SavagexFenty applauding the move with, “Always elevating the game.”
The new partnership adds to Rihanna’s impressive portfolio. Since launching Fenty Beauty in 2017, the brand has been praised for its inclusivity and wide range of foundation shades.
Rihanna’s vision for the brand stemmed from the lack of suitable makeup options for black and brown women, aiming to ensure that everyone feels represented and included.
With a net worth of $1.4 billion, Rihanna stands as the world’s richest female singer, solidifying her position as a powerhouse in both the music and beauty industries.
