Sha’Carri Richardson Leads Olay’s Women-Led Campaign For Paris Olympics As New Brand Ambassador

by Gee NY

Sha’Carri Richardson, renowned as the world’s fastest woman, is spearheading Olay’s latest women-led ad campaign for the upcoming Summer Olympics in Paris.

On June 5, the beauty brand unveiled a 15-second advertisement featuring Richardson, who confidently showcases her natural curly fro while launching the “Team Olay Roll Call.”

In the ad, she calls out, “Oh ladies!” to the camera, introducing other professional women athletes set to compete in the 2024 Paris Olympics as Olay ambassadors.

The ad features soccer player Rose Lavelle, who catches a soccer ball before passing the spotlight to professional climber Natalia Grossman.

Olympic gold medalist gymnast Laurie Hernandez follows, calling on U.S. Olympian track and field star Athing Mu, who then tags Richardson back in.

Richardson concludes the spot with a spirited “Team Oh Lady!”

Olay captioned the Instagram video:

“Oh, hello! #TeamOlay here to compete. See you in Paris, ladies. You bring the game. We’ll bring the better way to wash your face! #GameChanging.”

For Richardson, becoming a brand ambassador for Olay was an easy decision. She said maintaining a solid skincare regimen was an important part of her self-care routine.

“I always make it a priority to decompress,” she told MSN. “I do whatever my training and emotions require. It’s all about what I’m feeling I need in that moment.”

Richardson’s partnership with Olay holds a personal connection.

“Growing up with my grandmother, Olay is in a lot of childhood memories that I have,” she shared. “This honestly feels like a full circle moment.”

To keep their pores clean, Richardson and the other Olympic athletes are using Olay’s new Cleansing Melts, a water-soluble pad that transforms into a rich, creamy lather upon contact with water.

“With most cleansing products, your face can be left feeling dry,” Richardson explained. “My favorite part about this one is definitely the hydrating factor.”

The Dallas native is approaching the Paris games with a positive mindset, four years after missing out on qualifying for Team USA due to testing positive for cannabis.

Despite the backlash and criticism, Richardson has remained confident and determined. She is now ready to represent America overseas and make her country proud.

“You have to be confident in yourself no matter what anyone thinks of you,” she said. “I’m excited about my track career, qualifying to make the USA team, and then going on to run in the Olympic Games in Paris this summer.”

Richardson shared her mantra that helps her overcome challenges and excel:

“What’s meant for you, you will have, no matter what.”

Related Posts

Crown App