Rihanna is expanding the Fenty Beauty Universe with a hair care line that caters to all races and ages, ensuring everyone feels valued and represented in the beauty industry!
The singer and entrepreneur, renowned for her diverse hairstyles, has embarked on a new venture. Her personal journey and inspiration, a testament to her entrepreneurial spirit, have led her to create her own hair care brand, Fenty Hair.
Rihanna’s Fenty Beauty empire is expanding, and thanks to the success of her Fenty Beauty and Fenty Skin brands, Rihanna has already crossed beauty and skincare off her to-do list.
The billionaire businesswoman formally introduced Fenty Hair, her most recent endeavor, following teases of a new addition to Fenty Corp.
Rihanna took to Instagram to announce the news with a short video showing her rocking a blond pixie cut. The mullet-inspired hairstyle had shaggy bangs and sideburns that framed the sides of her heart-shaped face.
“You know how much switching my hair up matters to me,” she wrote on Instagram. “I’ve had almost every texture, color, length, from weaves to braids to natural.”
“Every single product is designed to strengthen and repair all hair types, which is what we truly need!” she added. “It’s time to play and get stronger by the style.”
Rihanna wore a shiny beige trenchcoat, which she matched with many accessories, and her face was made up in glamorous makeup.
The clip also showed people with different hair types and textures using the products, showing the wide range of clientele.
Rihanna launched Fenty Beauty, the company’s flagship brand, in 2017. At the time, the brand was making waves in the makeup industry with 40 foundation shades and 91 different products.
Fenty Hair offers clinically tested products intended to “repair, strengthen, hydrate, smooth, and protect,” as stated in the brand’s Instagram bio. The company focuses primarily on hair care.
