For genre-bending rapper and performer Doechii, beauty is more than skin deep—it’s a reflection of culture, identity, and intention. Known for her boundary-pushing visuals and unapologetic self-expression, Doechii has made it clear that when it comes to her glam squad, representation isn’t just important—it’s essential.
She finds power in shared experience
Doechii has spoken candidly about why she chooses to work with Black women on her beauty team, noting that shared cultural experiences foster a deeper level of trust, understanding, and creativity. “Black women understand the nuances of our skin, our hair textures, our traditions,” she’s said in interviews. This level of insight allows her team to highlight her features in ways that feel authentic—not performative.
Whether she’s rocking bold braids, dramatic eye makeup, or glowing melanin-rich skin, every look is intentionally rooted in her heritage and shaped by artists who intimately understand it. Doechii sees her beauty choices as a form of storytelling—and who better to co-write that story than Black women who’ve lived similar chapters?
It’s about community and opportunity
For Doechii, hiring Black women is also about creating opportunities in an industry that hasn’t always made space for them. By ensuring her team reflects her values, she’s building a beauty ecosystem that centers Black talent. “There’s a whole world of under-celebrated genius out there,” she’s said, “and I want to shine light on that.”
She isn’t alone in this mission. Artists like Beyoncé, Rihanna, and Megan Thee Stallion have also made intentional choices to uplift Black creatives behind the scenes, helping to normalize and value their contributions in mainstream beauty and fashion spaces.
Beauty as resistance and self-love
In many ways, Doechii’s beauty decisions are a form of resistance—against erasure, against stereotypes, against tokenism. Choosing Black women for her glam team is a love letter to her culture and a reminder that Black beauty deserves to be celebrated, not just consumed.
Her bold looks may turn heads, but it’s the hands behind the scenes—rooted in shared understanding and cultural pride—that truly bring them to life.
