Yelitsa’s inspiration for her groundbreaking venture stems from her personal journey. She knows firsthand the challenges of growing up as a person of color, wrestling with societal standards of beauty that often ignored and marginalized natural hair.
It was a journey towards self-love and self-acceptance that ignited her passion to make a difference in the lives of young Black girls.
Yelitsa’s epiphany was simple yet profound: why not create dolls that looked like the children they were designed for?
With Healthy Roots Dolls, Yelitsa set out to redefine beauty standards in the world of toys. Her mission is to help children of color see themselves in their playthings, to have their unique features celebrated, and to promote self-esteem.
These dolls are designed to reflect the diverse range of Black and brown children, ensuring that every young individual can find a doll that resonates with them, creating a sense of connection and empowerment.
Healthy Roots Dolls is a testament to her dedication to promoting self-love, self-acceptance, and diversity, ensuring that the next generation of Black and brown children can grow up confident in their unique beauty.