Shaina Rainford, a former Nurse Practitioner, has transitioned from the healthcare industry to become the CEO of the multi-million dollar hair growth brand, Bask & Lather.
The company’s journey began when Shaina’s younger sister experienced hair loss due to a misdiagnosed ringworm infection. \
Determined to find a solution, Shaina utilized her medical knowledge to create the Scalp Stimulator, now the company’s top-selling product.
In an exclusive interview, Shaina shared insights into her entrepreneurial journey and the personal motivations behind her brand’s success.
Reflecting on her transition from nursing to entrepreneurship, Shaina revealed that a challenging work environment prompted her to explore alternative career paths. The inspiration for Bask & Lather stemmed from her sister’s hair loss journey and the subsequent development of effective hair care products.
The turning point came during the COVID-19 pandemic when Shaina battled the virus and experienced hair shedding as a side effect. Utilizing her own products, she witnessed the transformative effects on her hair, reinforcing her belief in the brand’s potential.
Despite initial doubts about her creative abilities, Shaina’s passion for helping women regain confidence in their hair drove the brand’s concept and execution.
Navigating the highs and lows of entrepreneurship, Shaina appreciates the importance of perseverance and dedication.
While celebrating the company’s rapid growth, she acknowledged the challenges of managing relationships and maintaining work-life balance. Despite the sacrifices, Shaina remains committed to fulfilling her brand’s mission and empowering customers worldwide.
Offering advice to aspiring product-based entrepreneurs, Shaina stressed on the value of focusing on the customer’s needs and delivering tangible benefits.
Looking ahead, Bask & Lather aims to expand its digital presence and explore independent retail distribution to reach a wider audience.
