Nationwide Insurance took an innovative approach to engage high school students by partnering with Zaya Campbell, the daughter of gospel artist Erica Campbell, for the Nationwide Jingle Challenge.
The challenge originated from an old video featuring Zaya, where, at the age of five, she added a gospel-like twist to Nationwide’s iconic jingle, “Nationwide is on your side.”
Despite the video being a few years old, it recently gained traction on TikTok and other social media platforms, drawing attention from the insurance company.
The initiative by Nationwide Insurance invites high school teachers, school music groups, and bands to create a jingle based on Zaya’s viral tune.
The competition winner will win a substantial $5,000 prize, according to a report by WBLS.
In a TikTok post, Nationwide announced the competition, stating:
“Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic!”
The competition showcases Zaya’s talent and seeks to support educational initiatives.
Nationwide’s Chief Marketing Officer, Ramon Jones, expressed the company’s excitement about the collaboration with Zaya:
“Nationwide, like thousands of others, was blown away by Zaya’s take on our iconic jingle,” said Jones. “Through programs like Prom Promise, the Golden Owl Award, and many others, Nationwide has helped teachers provide an extraordinary education for students of all ages and, in turn, created awareness about insurance, financial services, and planning for retirement once their time in the classroom is over. The Nationwide Jingle Challenge is the latest such program.”
This creative partnership highlights Zaya Campbell’s musical talents and underscores Nationwide’s commitment to education and community engagement.
The Nationwide Jingle Challenge is expected to inspire a new wave of musical creativity among high school students while offering financial support for their educational pursuits.
