Crowned Skin is back, and bolder than ever.
The skincare brand, founded by Darrell Spencer, has officially relaunched with striking new packaging, elevated formulations, and an unapologetic focus on self-care.
The relaunch not only refreshes the look of the line but also expands its mission: to boost confidence, break stigmas, and celebrate the everyday rituals of skincare.
The new visual identity is sleek and modern, featuring bold typography and rich, jewel-toned packaging that reflects both luxury and accessibility. Spencer explains that the new design was intentional: “We wanted the products to look as good on your shelf as they feel on your skin. It’s about creating an experience that feels elevated yet inclusive.”
Beyond aesthetics, Crowned Skin has reintroduced its bestsellers with upgraded formulations that highlight powerful, skin-loving ingredients. Think hydrating botanicals, brightening antioxidants, and barrier-supporting actives that target everything from dryness to hyperpigmentation. Spencer emphasizes that the products are designed for real people with real skin concerns, offering effective solutions without unnecessary complexity.
One highlight of the relaunch is the expansion of products that address stigmatized skin issues. By focusing on acne, discoloration, and texture concerns, Crowned Skin continues to challenge the idea that “flawed” skin needs to be hidden. Instead, the brand positions skincare as a tool of empowerment, reminding consumers that taking care of their skin is not about perfection but about confidence and care.
Equally important is the brand’s commitment to inclusivity. Crowned Skin’s formulations are designed to work across skin tones and types, with a keen focus on the needs of melanin-rich skin. This commitment reflects Spencer’s broader mission: ensuring that skincare spaces feel representative, welcoming, and affirming for everyone.
The relaunch also doubles down on the brand’s core ethos, celebrating self-care as a radical act. Spencer shares, “Skincare is about more than products. It’s about the moment you take to affirm yourself, to care for yourself, and to feel good in your own skin.” By marrying luxurious design with intentional formulas, Crowned Skin is creating a beauty world where confidence and care walk hand in hand.
With this relaunch, Crowned Skin reaffirms its place as more than a skincare brand, it’s a movement dedicated to fearless self-expression and empowered beauty.
