Cardi B is expanding her business portfolio with a new move into the beverage industry, securing an equity deal and ambassador role with Zevia.
The partnership positions the rapper not only as the face of the brand but also as a shareholder with ownership in the company.
The multi-year collaboration comes as Cardi B continues her sold-out “Little Miss Drama” tour, which launched on February 11 in Palm Desert, California. Zevia has joined the tour as its official soda sponsor, tying the brand directly to her current run of performances across the country. The company plans to integrate the partnership into the tour experience through ticket giveaways and fan-focused promotions.
Zevia, a zero-sugar beverage company listed on the NYSE under ZVIA, announced that Cardi B’s role will extend beyond traditional endorsements. With a market capitalization of $88.62 million and shares recently trading near $1.16, the company is looking to expand its reach through the collaboration. A broader rollout is already planned, including a summer 2026 campaign, in-store activations, social media content, and additional fan engagement tied to the tour.
For Cardi B, the decision to invest in the brand aligns with changes in her personal lifestyle. She shared that she has been more intentional about her mental and physical health, including switching from sugary drinks to zero-sugar alternatives while on the road. That shift influenced her decision to partner with a company that reflects those habits.
She also emphasized the significance of ownership in the deal, drawing a distinction between being paid to promote a product and having equity in it. According to Cardi B, having a stake in the company adds a level of responsibility and motivation, making the partnership more meaningful as she continues to grow her business interests.
