GRAMMY Award-winning artist and entrepreneur Ciara has teamed up with award-winning Ten To One Rum.
Ciara is now an investor, co-owner and director for the brand alongside Trinidad-born founder and CEO Marc Farrell.
“I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One,” Ciara said in a press release.
Ciara will be an active owner and partner for the brand and will be directly involved in amplifying the brand’s commitment to reshaping the conversation around rum.
She will head the company’s marketing, creative, business development and strategic partnerships, working in tandem with Farrell to bring his vision for an inclusive and inspired spirit to new communities where she has forged meaningful connections.
Just Jared reports that Ciara and her NFL husband, Russell Wilson were spotted out celebrating their joint venture with Farrell, chef Michael Mina, Dana and Michael Wasyluka at Bourbon Steak Seattle on Friday.
“From my first sip of Ten To One, I was immediately transported,” said Ciara. “Not only is the product exceptional, but Marc has helped the brand establish a clear and authentic point of view. I knew immediately that I had to get involved!” Ciara added, “I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One.”
Ten To One currently includes three expressions: an extra-proof white rum and an aged dark rum, as well as a limited bottling of a 17-year, single cask Reserve rum that quickly sold out following its fall 2020 release.
Ten To One is available in bars and restaurants nationwide and online for national shipping.