Cheyenne Bryant is addressing a growing wave of online criticism over her credentials, making it clear she does not believe a license is necessary for the work she does as a life coach and self-described psychology expert.
The conversation gained traction as questions surfaced across social media about whether Bryant holds a clinical license. In response, she spoke directly to the criticism, explaining that she does not identify as a therapist and therefore does not require licensing. She emphasized that her platforms consistently describe her as a “Psychology Expert and Life Coach,” not a licensed clinician.
Bryant clarified that neither her social media profiles nor her official website present her as a therapist, adding that coaching operates outside the requirements tied to clinical mental health professions. She maintained that the distinction should be clear, noting that life coaching does not fall under the same regulatory standards.
Her comments quickly reignited debate online. Critics, including some within the mental health field, questioned whether using the title “psychology expert” without a clinical license could be misleading, particularly for individuals seeking professional mental health support. Concerns centered on how certain language might blur the line between licensed therapy and general life advice.
Others pushed back on that criticism, pointing out that life coaching is not regulated in the same way as therapy and does not legally require licensing. Supporters argued that Bryant has been transparent about her role and the scope of her services.
Bryant also addressed the topic during an appearance on The Joe Budden Podcast, where she reiterated that she operates as a coach rather than a therapist. She added that working outside of licensing requirements allows her greater flexibility and independence, including freedom from oversight by professional regulatory boards.
