From Runway To Boardroom: How Elizabeth Elohor Built Beth Model Africa Into A Fashion Powerhouse

by Belinda B.
How Elizabeth Elohor Built Beth Model Africa Into A Fashion Powerhouse. Image Source: Elizabeth Elohor (Instagram)

Elizabeth Elohor Isiorho’s journey from a beauty queen to a formidable force in the African fashion industry is a testament to her vision and resilience. Born in London on March 23, 1980, and raised in Nigeria, Isiorho returned to the UK at 16 to pursue a degree in Business and Information Technology at London Guildhall University. Her foray into modeling began after winning Miss Nigeria UK in 2001, leading to a successful modeling career in the UK.

In 2004, recognizing a gap in Nigeria’s modeling industry, Isiorho founded Beth Model Management Africa in Lagos. Starting with just 10 models, the agency has grown to represent over 200 talents and is now considered Africa’s largest modeling agency . Beth Models has been instrumental in launching the careers of notable models like Mayowa Nicholas, the first Nigerian to walk the Victoria’s Secret runway, and Davidson Obennebo, winner of the Elite Model Look World competition .

Isiorho’s commitment to nurturing African talent led her to secure the franchise for Elite Model Look Nigeria in 2007, expanding opportunities for models across the continent. In 2021, she launched Future Face Africa, aiming to be Africa’s largest model search, offering winners international contracts and substantial cash prizes .

Her contributions have not gone unnoticed; in 2023, Isiorho was named among the Business of Fashion 500, recognizing her influence in shaping the global fashion industry . Beyond modeling, she is the CEO of Prive Luxury Wedding and Event Company and Prive Atelier, showcasing her versatility as an entrepreneur .

Elizabeth Elohor Isiorho’s journey reflects her dedication to elevating African fashion and providing a platform for African models to shine on the global stage.

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