Ayesha Curry, best known as a best-selling author and television personality, has evolved into a powerhouse entrepreneur with a flourishing business empire.
As the founder of Sweet July, a multifaceted brand spanning lifestyle, skincare, culinary products, and content production, Curry is redefining what it means to blend creativity with business savvy.
Speaking at the Inc. 5000 Conference in Palm Desert, California, Curry shared her journey of balancing family, career, and philanthropy while growing her brand into a global force.
Curry began her entrepreneurial venture with a clear focus on authenticity. What started as a YouTube channel sharing her experiences as a new mom and food enthusiast has grown into the Sweet July brand, which she affectionately refers to as her “fifth child.” The name reflects her personal connection to the brand and the nurturing spirit she pours into it.
When asked how she manages such a diverse business while raising a family and supporting her husband, NBA star Steph Curry, Ayesha’s answer was simple: “Community and chaos.”
She credits her ability to succeed to the strong team around her, sharing that her biggest ideas come to life with the help of like-minded individuals who help bring structure and balance.
But her success isn’t just about business strategy. Ayesha Curry’s Jamaican heritage has also deeply influenced her ventures, particularly her skincare line, which uses Caribbean ingredients like turmeric and lavender. These natural remedies, passed down through generations in her family, are the foundation of her skincare philosophy, blending tradition with modern science.
Beyond business, Ayesha and Steph Curry have made philanthropy a core aspect of their lives.
Together, they run the Eat.Learn.Play. Foundation, which is focused on addressing childhood hunger and providing educational opportunities.
Ayesha acknowledges that she’s the visionary in the family, bringing bold ideas to the table, while Steph is the one who ensures that these ideas are executed effectively. Their partnership, both at home and in business, is built on mutual accountability and honesty.
Ayesha’s rise to success demonstrates the power of staying true to one’s values while embracing the chaos that often accompanies entrepreneurship.
Curry remains committed to fostering community, both in her personal life and through her business, while building a legacy that reflects her roots and passions.
