Rihanna will be extending her Savage X Fenty reign by opening physical stores across the U.S. in 2022.
“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said Christiane Pendarvis, the co-president and chief merchandising and design officer at Savage X Fenty, told Bloomberg. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”
According to Pendarvis, the new physical locations “will be our own physical stores. Initially, they all will be in the U.S., but we’re absolutely having conversations around what does that expansion potentially look like in the EU [European Union].”
“Seeing the imprint that she’s had, and the businesses and categories that she’s chosen to build brands in, it indicates there’s opportunity to take what she’s created and her approach probably more broadly across other categories,” Pendarvis said.
The move comes two months after Forbes estimated Rihanna’s worth to be around $1.7 billion — making her the wealthiest female musical artist in the world. The valuation also makes her the second-richest woman in entertainment after Oprah Winfrey. Forbes credited $1.4 billion of Rihanna’s wealth to the success of Fenty Beauty and to her Savage X Fenty lingerie company. Her earnings from her music and films were also attributed to her mega success.
” Music had led me to these other outlets, and to things that I genuinely love. My mom pretty much worked in the beauty and perfume industry for a long time — she did makeup for people and was a makeup artist — so I always loved that,” Rihanna told Interview Magazine in 2019. “I used to be in the studio, only the studio, for three months straight, and an album would come out,” she said. “Now, it’s like a carousel. I do fashion one day, lingerie the next, beauty the next, then music the next. It’s like having a bunch of kids, and you need to take care of them all.”
