Sephora, Ulta Suspend Product Testing Due to Outbreak

by Yah Yah
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Beauty retailers Sephora and Ulta are suspending in-store beauty services as a result of the global (COVID-19) coronavirus outbreak.

Jean-André Rougeot, the CEO of Sephora Americas, sent out an email to their customers, a message of reassurance in these uncertain times.

“We have taken additional actions to ensure our entire organization is here to serve you in the safest way possible. All store employees have been trained to uphold and practice these measures, and we are closely following the latest guidance from the CDC, WHO, local governments and public health agencies,” he wrote.

Ulta Beauty CEO Mary Dillon said in a statement that the company was temporarily stopping skin, makeup, brow, lash, and waxing services. Dillon also explained that stores would be implementing a “no-touch approach” when serving customers.

“We understand this situation is top of mind for all of us right now. As circumstances continue to change, our goal is, and will continue to be, to provide a safe and welcoming destination for all guests and associates across our communities,” she said.

Product testers will also be disinfected several times a day in stores and hand sanitizers will be made available to customers at stations in multiple locations at each store.

“In addition to our regular cleaning procedures, increased sanitization measures are being added to all locations with extra attention to product testers and high traffic areas,” the statement continued. “For any guest wanting to use a tester or trial a product, please ask an associate to assist you.”

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