As major retailers scale back diversity, equity, and inclusion (DEI) efforts, one Black woman is taking matters into her own hands—literally.
Dacia Petrie, a UI and web designer, has launched Black Nile, an app designed to connect consumers with over 3,000 Black-owned businesses across more than 40 categories, making it easier than ever to shop Black.
Petrie describes Black Nile as more than just an alternative to Amazon—it’s a platform built to empower Black entrepreneurs and help consumers find Black-owned goods and services in one convenient place.
“I saw somebody in the comments saying that they’re looking for a Black Amazon. Sista, I’ma hold your hand when I say this—this ain’t Amazon. It’s Black Nile,” Petrie explained.
The app covers a wide range of industries, including skincare, luxury wear, grocery stores, home goods, weddings, and restaurants. It also integrates Google Maps, allowing users to easily locate businesses, get directions, and leave reviews after making purchases or visiting services.
Petrie, who has a background in user interface (UI) and web design, says she built the app with accessibility and ease of use in mind, especially given that many Black business directories lack mobile-friendly optimization.
“I created this with the intention to make shopping with Black-owned businesses as easy as possible,” Petrie said. “I noticed that there are a lot of Black-owned directories, but many of them aren’t as user-friendly or optimized for mobile devices. I wanted to change that.”
With large corporations pulling back from DEI commitments, Black consumers are looking for more direct ways to support Black-owned businesses.
Black Nile offers a centralized, tech-forward solution that allows users to shop with intention—while keeping dollars circulating within the Black community.
