A TikTok creator’s playful creativity has turned into a national advertising moment after beverage giant Dr Pepper featured a viral fan-made jingle in one of its high-profile commercials during the College Football Playoffs.
The jingle, created by TikToker Romeo, who posts under the handle @romeosshow, first appeared on the platform on December 23. In the short video, Romeo casually suggested a new tune for the soft drink brand, repeatedly describing Dr Pepper as “good and nice.” The simple, catchy phrasing quickly struck a chord with viewers, sending the clip viral.
The original video has since amassed nearly 32 million views, with dozens of other creators remixing the tune by adding basslines, harmonies, and alternate arrangements. The collaborative momentum helped push the jingle beyond TikTok’s algorithm and onto Dr Pepper’s radar.
That online buzz paid off when the brand officially incorporated Romeo’s jingle into a commercial aired during the College Football Playoffs final between Miami and Indiana.
The advert credited the original TikTok creator, marking a rare but growing example of a major corporation adopting user-generated content directly from social media.
Viewers quickly noticed the moment, with TikTokers posting reaction videos as the ad aired on national television. Romeo also shared her own response, delivering a mock award-style acceptance speech filled with gratitude.
“I would like to thank all of my supporters and all of the Dr Pepper fans and everybody in between who rallied together to make this moment happen,” she said. “I’m usually silly, and I know this is silly, but I really am genuinely thankful.”
Marketing analysts say the moment highlights the increasing influence of social media creators in shaping brand messaging, particularly among younger audiences.
Rather than relying solely on traditional ad agencies, brands are increasingly tapping into organic, viral creativity that already resonates with consumers.
For Romeo, what began as a light-hearted TikTok post has now become a defining milestone—demonstrating how a spontaneous idea can leap from a smartphone screen to one of the biggest advertising stages in American sports.
