Model Anok Yai is once again redefining beauty standards and fashion boundaries with her electrifying appearance in Mugler’s new Alien ExtraIntense campaign. Known for her statuesque presence and ethereal beauty, Yai perfectly embodies the bold essence of the fragrance, bringing an otherworldly edge to the high-fashion campaign.
Shot in a high-concept, sci-fi-inspired setting, the campaign fuses sensuality with a futuristic aesthetic. Drenched in high-shine latex and sculptural silhouettes, Yai appears as a celestial being—commanding, powerful, and hypnotic. The campaign imagery plays with themes of cosmic femininity and divine energy, aligning seamlessly with Mugler’s longstanding legacy of avant-garde fashion and unapologetic empowerment.
Alien ExtraIntense is a reimagining of Mugler’s iconic Alien fragrance. It features richer, deeper notes that elevate the original’s luminous jasmine heart with intense white amber and cashmeran wood. The scent is designed to evoke mystery and magnetic attraction—qualities that Anok Yai channels with effortless grace. Her sharp gaze, luminous skin, and futuristic styling mirror the perfume’s intensity and transformative power.
Styled by Mugler creative director Casey Cadwallader, Yai’s looks for the campaign include a liquid-metallic bodysuit and a sharp-shouldered cloak that glows under ultraviolet lighting. Her makeup leans into chrome tones and sculpted contouring, amplifying the campaign’s otherworldly mood.
Yai’s presence in the Alien ExtraIntense campaign is significant beyond aesthetics. As a Sudanese-American model who has become a fixture in high fashion, her representation continues to push forward conversations around diversity and visibility in beauty campaigns. Her role not only reinforces Mugler’s commitment to casting powerful women of color but also solidifies her status as one of the defining faces of the new era of fashion.
The campaign, which debuted across digital platforms and select global billboards, is part of Mugler’s continued evolution of its fragrance line—one that balances innovation with timeless appeal. With Anok Yai at the helm, Alien ExtraIntense becomes more than a scent—it transforms into a symbol of strength, individuality, and cosmic allure.
Anok Yai’s collaboration with Mugler once again proves that beauty and power know no bounds—and that the future of fragrance looks boldly inclusive.
