Beyoncé’s New Ad Sparks Damage Control Rumors As Jay-Z’s Tidal Mess Unfolds

by Grace Somes
Beyoncé's and Jay-Z's || Image credit: @beyonce

Beyoncé’s latest SirDavis ad has fans buzzing for all the wrong reasons. Amid ongoing controversies surrounding Jay-Z’s Tidal streaming service, the singer has sparked speculations about the ad’s timing and intent.

For those unfamiliar, Jay-Z’s streaming platform, Tidal, has recently been in the headlines again after Nicki Minaj claimed that Beyoncé’s husband did not pay her for the Tidal ownership deal.

Nicki’s beef that she’s sparking up with JAY-Z has been particularly bitter this year after Hov after it was announced that Kendrick Lamar, and not Lil Wayne, as the 2025 Super Bowl Halftime Show headliner in New Orleans.

Nicki Minaj decided to drop by a DJ Akademiks TikTok post to discuss the alleged tensions between JAY-Z, Drake, and herself. She went into the comment section to make some bold claims about JAY’s former streaming service, Tidal. 

The Pink Friday hitmaker stated that she never received “one red penny” from Tidal, which was sold in 2021 for $300 million.

Previous reports claimed that when the company changed hands, all stakeholders received more than $8 million, but we now know Minaj was not one of them.

The latest debacle involves a scuffle between Nicki Minaj calling Jay Z Diddy’s, BFF, following Steve Stoute clap back at Nicki Manj over her Tidal commentary.

Amid this madness, Beyoncé’s decision to release a new ad campaign has not gone unnoticed by fans.

In response to the ad, social media has been ablaze with mixed reactions. Some supporters defend the singer, arguing that Beyoncé is merely promoting her work.

However, others are more skeptical, interpreting the timing of the ad as a deliberate attempt to divert attention from the swirling controversies surrounding her husband’s business.

https://www.instagram.com/reel/DAMdJlavVGz/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

“Is Jay Z forcing her to do this?” a fan asked.

Another commented, “I noticed when her husband is in the hot seat, here she comes to save the day.”

“Every time something involves her husband here, she comes with a distraction,” someone else wrote.

Is Beyoncé taking the Spotlight off Jay Z’s Tidal’s woes?

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