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Cardi B’s daughter, Kulture, is a fan of Roblox.
So much so that the rapper says that if she ever goes broke — it will be because of the popular kids game.
“If I ever go broke is not because of jewelry,cars or purses it’s because of Roblox [crying emojis] Like I need a discount or a gift card for that game cause my kid be running it up [money emojis],” she tweeted.
Roblox is a vast online platform where kids can create and interact in “immersive 3D worlds.”
Children can create an avatar (player) and start out with a small amount of digital money to rent a house. They can then use said money to decorate the house — but this actually costs real money. Outfits, upgrades, and the like are also available to purchase with real cash.
It is estimated that more than 100 million people play Roblox, with more than 42 million daily users.
“We’re not a company that does a lot of marketing. The No 1 way that someone finds out about our platform is they get invited to play by a friend. And the second way is they’ll watch people playing on YouTube,” says Roblox’s chief business officer Craig Donato told The Guardian. “So it’s very much an organic phenomenon.”
He says that now that it’s become more difficult for children to go out and play — Roblox offers a cool indoor alternative while still allowing social interaction.
“When I came home from school, I’d get on my bike, go out in the woods, do pick-up baseball. But we live in a world today where it’s hard for kids to go out and have unstructured play with their friends,” he says. “Most of the experiences on our platform aren’t just about the object to win. It’s an experience you have with other people: a shared experience.”