Cardi B has added another ‘W’ to her resume after being named Playboy’s first-ever Creative Director in Residence.
“It is a dream come true to officially join the Playboy family. I can’t believe this is real.” Cardi in a press release. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!”
Playboy says that in her new role, the “UP” rapper will “provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.”
Cardi has never been shy when it comes to the subject or sex and sexuality and the role seems befitting of her sex-positive image.
In 2019, she performed at the AVN Awards, an annual event more popularly known as the “Oscars of Porn.”
“I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about,” she continued. “For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
CENTERFOLD is Playboy’s social content platform, launching next month, and will offer creators tools to interact with fans directly.
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy. Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand,” said Ben Kohn, Chief Executive Officer of PLBY Group.