French fashion house Coperni is once again redefining innovation and beauty standards with its latest launch, the “C+ Carewear” collection, a groundbreaking line of clothing infused with active skincare bacteria.
At the center of this inventive fusion of fashion and science is model and advocate Paloma Elsesser, who brings the brand’s vision of holistic beauty to life.
Unveiled during Paris Fashion Week, the collection pushes the boundaries of what clothing can do. Coperni’s “C+ Carewear” isn’t just meant to be worn, it’s designed to nourish the skin. Each garment is embedded with microencapsulated, live probiotic bacteria, developed in collaboration with biodermatology experts.
When in contact with the body, the fabric activates these beneficial microorganisms, which can help maintain the skin’s natural balance, improve hydration, and support its microbiome.
Elsesser, known for her advocacy around body positivity and inclusive beauty, was the perfect choice to represent the concept of fashion that genuinely cares for the body it adorns. In the campaign, she’s seen in sculptural, minimalist pieces, Coperni’s signature aesthetic, styled in a way that highlights the skin-to-fabric connection.
Her presence adds warmth and relatability to an otherwise futuristic idea, emphasizing that innovation should serve the wearer’s well-being, not alienate it.
The collection features sleek silhouettes and soft-toned fabrics that evoke purity and calm, reflecting its skincare-driven roots. Items like bio-reactive bodysuits, cocoon-like tops, and fluid dresses suggest a new era where beauty rituals extend beyond creams and serums. As Coperni’s co-founders Arnaud Vaillant and Sébastien Meyer explained, “Our goal is to merge technology with emotion, to create garments that are both intelligent and intimate.”
Industry insiders have dubbed “C+ Carewear” a “wellness wardrobe”, positioning it at the intersection of biotechnology and high fashion. It’s a natural next step for Coperni, a label known for experimental moments, like their viral spray-on dress worn by Bella Hadid.
With Elsesser fronting this campaign, Coperni’s message resonates beyond innovation, it celebrates the beauty of connection: between body and fabric, science and style, and ultimately, between care and confidence.
