Diarrha N’Diaye-Mbaye, the visionary founder behind the beloved clean beauty brand Ami Colé, has found a new home at one of fashion’s biggest names.
Kim Kardashian has officially appointed N’Diaye-Mbaye as Executive Vice President of Beauty and Fragrance at SKIMS, marking a major move for both the entrepreneur and the billion-dollar brand.
The appointment follows N’Diaye-Mbaye’s recent decision to close Ami Colé, the New York–based label she launched in 2021 to celebrate melanin-rich skin through minimal, radiant makeup. Ami Colé quickly built a loyal following for its skin-first philosophy, earning acclaim for products that embraced real texture, tone, and authenticity. While the brand’s closure saddened fans, many saw it as the end of one chapter and the beginning of another, and this new role confirms it.
At SKIMS, N’Diaye-Mbaye will spearhead the launch and expansion of the company’s upcoming beauty and fragrance divisions, areas that have been highly anticipated since Kardashian hinted at a SKIMS Beauty line earlier this year. Known for her sharp understanding of inclusivity and cultural nuance, N’Diaye-Mbaye’s leadership is expected to bring a fresh, thoughtful perspective to the brand’s next evolution.
“Diarrha’s vision for beauty aligns perfectly with SKIMS’ mission of redefining modern essentials,” Kardashian said in a statement. “Her ability to create authentic, inclusive products and connect with diverse audiences will be invaluable as we expand into new categories.”
For N’Diaye-Mbaye, the move represents both a homecoming and a leap forward. Before launching her own brand, she honed her expertise at Glossier and L’Oréal, where she helped shape digital storytelling and product development strategies. Her journey, from corporate beauty to indie entrepreneurship to a top leadership role at SKIMS, highlights her dynamic influence in shaping how beauty meets culture.
Fans and industry insiders alike have praised the appointment, noting that N’Diaye-Mbaye’s commitment to representation and innovation could help SKIMS redefine what mainstream beauty looks like. Her track record suggests a brand direction that celebrates individuality, skin diversity, and intentional design, values that mirror the ethos of both Ami Colé and the modern SKIMS woman.
With this powerhouse partnership, Kim Kardashian and Diarrha N’Diaye-Mbaye are poised to make SKIMS Beauty and Fragrance a transformative force in the global beauty landscape.
