Shine My Crown Read by Alexa
Gabrielle Union’s brand, Flawless, announced the launch of the “Lift As We Climb” initiative in support of Black-owned businesses and community organizations.
Union runs Flawless with her business partner, celebrity hairstylist Larry Sims.
Almost half of Black-owned businesses are expected to be negatively impacted by the COVID-19 pandemic and are not likely to survive the global crisis. Flawless by Gabrielle Union will lend its support to others by “highlighting Black-owned brands across its social channels and webpages to elevate visibility and opportunities for these entities.”
Flawless has selected the following Black-owned brands to highlight and ‘lift’: Mented Cosmetics, an award-winning non-toxic cosmetics line for all skin tones and pigments; Darlyng & Co, an innovative baby and children’s brand offering safe, natural and non-toxic products; Honey Pot, the first natural and plant-based feminine care system; and BLK and Bold, a specialty coffee and tea brand.
A portion of the proceeds of eligible purchases will be donated to the non-profit organization in collaboration with the Amazon Smile Foundation.
“We fully intend to support Black-owned entrepreneurs in meaningful ways that lead to growth while encouraging and recycling the Black dollar in our community,” said Gabrielle Union. “The success of the Flawless brand is important to me, but so is ensuring that we are actively contributing our reach and resources to help empower others.”
According to the press release, The “Lift As We Climb” initiative is a year-round effort that will continue to feature community organizations, small businesses, thought leaders, entrepreneurs, and business mentorship opportunities.