Jai-Leta Colvard Turned Her Health Challenges into Empowerment for Black Women

by Gee NY

In 2013, Jai-Leta Colvard faced a life-altering hypertension diagnosis. Instead of letting it define her, she turned her struggle into a mission, creating Just Jai Wear, a stylish athleisure brand, and Space of Grace, a nonprofit supporting mental health.

Her journey from adversity to entrepreneurship has become a beacon of hope and empowerment for women everywhere.

A Mission Born from Challenges

Jai-Leta began her fitness journey to manage her hypertension, realizing many women sought both confidence and comfort in their health pursuits. This inspired her to launch Just Jai Wear in 2017 in Atlanta, Georgia.

The brand’s functional yet stylish activewear, including tummy control leggings and anxiety-reducing accessories, empowers women to feel their best.

Overcoming Loss and Prioritizing Mental Health

In 2020, Jai-Leta endured devastating personal losses that led to a mental health crisis. With her mother’s support, she kept her business afloat and sought therapy to rebuild.

This experience motivated her to launch Space of Grace, offering financial and emotional resources for mental health care.

Building a Brand with Purpose

More than just workout gear, Just Jai Wear celebrates women’s achievements, supports breast cancer survivors, and promotes self-care with its “Sleep Pretty” line.

Jai-Leta’s hard work earned her recognition as a top producer in Macy’s Atlanta in 2019, expanding her reach to Los Angeles and San Francisco stores.

Jai-Leta’s heated fitness apparel exemplifies her commitment to innovation in the crowded athleisure market.

Her nonprofit continues to break barriers, ensuring access to mental health services and empowering women to thrive.

Through her business and nonprofit, Jai-Leta Colvard proves that resilience and purpose can create lasting change. Her story inspires women to prioritize their health, embrace their vision, and give back to their communities.

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