Nicky Saunders, CEO of Deeper Than The Brand, is a powerhouse in the digital strategy space. Known as “the voice of content branding,” Saunders has made waves by taking her clients’ social media platforms to new heights.
Her most notable success includes skyrocketing the Instagram following of motivational speaker Eric Thomas from 300K to a staggering 2.2 million, along with significant growth across YouTube and Facebook. Now, she’s sharing her knowledge to help businesses and creators expand their own digital footprints.
With a focus on delivering what audiences want, Saunders credits consistency and content quality as the keys to digital growth.
Her expertise extends beyond simple tips and tricks—she stresses the importance of tapping into audience preferences and adapting content to current trends.
She highlights, “If you cater to what your audience wants, they’re going to share it,” advising creators to align content with trending events and cultural moments.
Consistency and Adaptation: The Cornerstones of Growth
One of Saunders’ primary strategies is to prioritize consistency in posting.
“Any platform respects consistency,” she shared on the Black Tech Green Money podcast, explaining how frequent, quality content earns the favor of algorithms and builds community loyalty.
By constantly monitoring audience engagement, creators can refine their approach and unlock further growth potential.
Saunders also emphasizes that content quality doesn’t always mean high production. She points to creators like Keith Lee, whose casual, phone-recorded food reviews have earned millions of followers.
Saunders believes this balance between relatable, unpolished content and more produced material is crucial to maintaining audience connection.
Scaling Digital Presence with Technology
Saunders has also embraced modern technology, advocating for tools like AI-driven content creation and mobile editing techniques.
Platforms like Opus Clip, which repurposes long videos into shorter clips, are among her favorite tools for boosting efficiency and maximizing content reach.
Saunders’ track record speaks for itself, and her success is built on the formula of combining consistency, trend awareness, and leveraging the right tech tools.
Her journey is proof that with the right approach, anyone can scale their digital presence and grow their brand to new heights.
