Shayla Varnado, founder of Black Girls Wine, has carved out a unique space in the wine world, celebrating Black women who appreciate fine wines and challenging stereotypes along the way.
Since its inception in 2016, her platform has evolved from social media wine reviews into a vibrant community, transforming the narrative surrounding Black women’s presence in the wine industry.
A Journey Rooted in Passion
Before wine, Varnado’s focus was on fashion. As a wardrobe stylist, she found herself surrounded by wine enthusiasts and realized her lack of knowledge about the beverage.
Determined to learn, she embarked on a journey of discovery that not only deepened her passion but also sparked an idea: to share her wine experiences online.
Her posts resonated with women across the globe, leading to the creation of Wine Down Live in 2018, a weekly online wine-review show.
Despite criticism from traditionalists in the wine world, Varnado persevered, earning WSET Level 1 and 2 certifications to solidify her expertise.
Building a Sisterhood Through Black Girls Wine Society
In 2019, Varnado founded the Black Girls Wine Society, a groundbreaking social club designed to bring Black women wine lovers together.
Addressing the glaring lack of diversity in the wine industry, the Society created spaces for education, connection, and celebration.
“I noticed there was a hole in the industry. People of color were not being included unless we created the spaces ourselves,” Varnado told Jancis Robinson. “The Society became more than a wine club; it was a sisterhood built around wine and the culture of the Black community.”
The Society flourished, reaching over 40 chapters internationally by 2022. However, Varnado made the difficult decision to close it that December to focus on her growing family and business.
Evolving with Purpose
Today, Black Girls Wine continues to thrive through retreats like Mamas in the Vineyard and upcoming international events in South Africa.
These retreats embody Varnado’s philosophy:
“Our ancestors fought for us to live beautiful lives, not just work and die. It’s okay to indulge and explore hobbies.”
Transforming Perceptions in the Wine Industry
Varnado has played a pivotal role in shifting perceptions about Black women and wine. No longer confined to the stereotype of favoring sweet wines, Black women are now celebrated as connoisseurs of fine vintages.
Her advocacy for inclusivity extends to the industry’s marketing and leadership.
“When you get into wine events or boardrooms, how many of us are there?” she asks.
Advice for Aspiring Black Women in Wine
For those looking to enter the wine world, Varnado suggests research, networking, and carving out a niche.
“There are so many career possibilities in the wine industry. Dive in headfirst, build connections, and create a support network,” she said.
