Venus Williams Elevates Her Fashion Game With Bloomingdale’s ‘Game On’ Carousel Shop

by Gee NY

Venus Williams is not just a tennis legend; she’s a dynamic force in the fashion world! Since stepping onto the global stage at just 14, Williams has ventured into various industries, mirroring the entrepreneurial spirit of her sister, Serena.

In 2007, Venus launched her own fitness line, EleVen, which offers vibrant, tennis-inspired apparel, from skirt sets to leggings and workout bras.

Her latest venture is a collaboration with Bloomingdale’s on the ‘Game On’ carousel shop, in partnership with Air France.

This exclusive 36-piece collection, crafted under Bloomingdale’s private label AQUA, showcases Venus’s top picks across athleisure, retro apparel, and beauty.

The shop features essentials from high-end brands such as Anine Bing and Longchamp, as well as products from Happy Viking and Asutra, two companies where Venus holds leadership roles.

AQUA x Venus Williams.© Courtesy of Bloomingdale’s

The collaboration underscores Bloomingdale’s reputation as a trendsetting, culturally relevant retailer.

“It reinforces Bloomingdale’s position as a culturally relevant retailer at the forefront of what is new,” said Frank Berman, the company’s Executive Vice President and Chief Marketing Officer. “The multicategory products featured within the Carousel are inspired by the summer’s biggest events, and we’re so excited for shoppers to discover new must-haves.”

For Venus, this partnership is a perfect fit.

“This collection is a special opportunity to draw inspiration from my personal style and create chic pieces that can empower women to feel great and look great for any occasion!” she said.

Explore the AQUA x Venus Williams collection online and in select Bloomingdale’s stores now, and add a touch of Venus’s empowering style to your wardrobe.

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