Atlanta-based startup Cookonnect is stirring up excitement in the culinary world with its recent success in securing a $1 million pre-seed funding round from Los Angeles-based venture firm Slauson & Co.
Founded by Erica Tuggle, Cookonnect offers a unique service that connects families with local chefs who prepare meals in the comfort of their own homes. The aim? To provide busy families, particularly working mothers, with delicious, home-cooked meals without the hassle.
“Our service is all about helping people eat better, saving their time so they can focus on what matters most to them,” Tuggle explained to The Atlanta Journal-Constitution. “We also prioritize supporting our chefs and assisting them in building more lucrative and flexible culinary careers.”
Cookonnect’s model ensures that chefs undergo background checks and quality screenings to guarantee a professional and reliable experience for families. Meal prices start at $20 per plate, with options available to accommodate various dietary needs and preferences.
Currently, Cookonnect exclusively operates in Atlanta but has ambitious plans for expansion following this recent funding boost.
The company envisions extending its services to families nationwide, offering them a taste of culinary convenience and a helping hand in the kitchen.
To join the platform, chefs must undergo interviews, background checks, and possess up-to-date food safety certifications. Presently, over 30 chefs are part of the Cookonnect network.
Tuggle acknowledges Cookonnect’s competition, which includes delivery services like Uber Eats and Grubhub, as well as meal kit providers. Currently, Cookonnect serves a 38-mile radius of Atlanta’s city center, covering suburbs like Johns Creek, Alpharetta, Marietta, and Sandy Springs.
This year, Tuggle aims to onboard more chefs onto the platform, expand the Atlanta client base, and prepare to enter another market.
The $1 million raised will be utilized to bolster marketing efforts, hire a backend website engineer, and recruit a head chef.
