Cardi B and Sha’Carri Richardson are teaming up for a golden moment in advertising as they star in NBCUniversal’s latest commercials for the upcoming 2024 Summer Olympics.
Debuting during NBC’s Kentucky Derby broadcast on May 4, the commercial titled “When Sha’Carri met Cardi” takes viewers on a journey of camaraderie and empowerment as the Grammy-winning rapper and Olympic hopeful track star share a candid moment while getting their nails done.
As Richardson arrives at Cardi’s door, the excitement is palpable.
“I’ve been dying to meet you, and I’ve been dying to talk to you,” Cardi shares, setting the tone for a genuine connection between the two stars.
In the 2-minute clip, Cardi dives into conversation, eager to learn about Richardson’s training regimen for the Summer Games. Richardson, in turn, offers insights into the dedication and sacrifices required to compete at the highest level of track and field.
Despite facing setbacks, including her disqualification from the previous Olympic games in Tokyo due to cannabis use, Richardson remains steadfast in her pursuit of Olympic glory.
“I have no plans of letting life, adversity, any obstacles stop me from being in Paris,” she declares with conviction.
The ad closes with Richardson inviting Cardi to spectate at the games, highlighting their mutual admiration and shared love for Paris.
In a statement, NBCUniversal’s Chief Marketing Officer Jenny Storms talked about the natural synergy between the two icons, stating:
“Pairing Sha’Carr with Cardi was a natural fit. They are titans in their respective fields, mutual fans of each other, and share many common interests.”
With the Paris Olympics fast approaching and more segments of the ad campaign set to be released, audiences can expect to see further glimpses of the dynamic bond between Cardi B and Sha’Carri Richardson as they gear up for the highly anticipated event, set to kick off in the City of Lights on July 26.
