Jotaka Eaddy, a prominent activist and social justice strategist, witnessed her online movement, Win With Black Women, take on historic momentum after President Joe Biden announced his exit from the 2024 race and endorsed Vice President Kamala Harris.
The news led Eaddy’s routine Zoom call, initially created to support Black women in politics, to go viral with over 90,000 participants nationwide.
The journey began in 2020, when Eaddy, moved by the negative treatment Black female vice-presidential candidates faced, launched Win With Black Women.
With years of advocacy experience at the NAACP and in Silicon Valley, Eaddy sought to establish a supportive network to advance policy goals for Black women.
Under her leadership, what started as a modest weekly gathering has become a powerful political community, dedicated to engaging and empowering Black women’s voices across the country.
Following Biden’s announcement, the most recent call turned into a galvanizing event where attendees shared stories and strategized.
Eaddy described the call, which ran into the early hours, as “a hug that you just did not wanna let go.”
Her work also inspired significant fundraising, with $2.6 million raised since July to support Harris’s campaign, underscoring the political influence and organizational power Eaddy has nurtured.
“Getting out the vote is the heart of democracy,” Eaddy remarked, revealing her commitment to a bipartisan vision of civic engagement.
As historian and author Martha S. Jones observed, Win With Black Women is the latest in a long legacy of Black women’s political organizing that Eaddy has brought to the digital age, amplifying voices from all backgrounds to shape American politics.
With five days until the election, Eaddy’s Win With Black Women network continues to resonate, signaling the impact of Black women on the nation’s democratic process and highlighting the energy Jotaka Eaddy has brought to the forefront of political organizing.
