Kawana Jefferson, a Virginia State University alumna and former school psychologist, is redefining success through bold leaps and entrepreneurial grit.
Trading in her psychology degree for an apron and a dream, Jefferson now owns Sweet Brooklyn Bar and Grill, Lost Borough Ice Cream Shop, and Sweet Catch—three flourishing hospitality ventures in New York City.
A Leap of Faith into Hospitality
Jefferson’s journey to entrepreneurship began with a lingering passion for hospitality, sparked during her college years working as a bartender and host.
Despite an eight-year career as a school psychologist, Jefferson couldn’t shake her dream of becoming a business owner.
“I’ve always had an entrepreneurial spirit inside of me, and hospitality spoke to me. It was kind of like an itch that just wouldn’t go away,” she shared with MadameNoire.
In 2016, Jefferson took a leap of faith and opened Sweet Brooklyn Bar and Grill, becoming the first in her family to own a brick-and-mortar business.
Sweet Brooklyn Bar and Grill
Located in Brooklyn, Sweet Brooklyn is more than just a restaurant—it’s a vibrant space for live entertainment and inventive menu items, including stuffed sweet plantains, a fried catfish sandwich, and a sweet bacon jam burger.
Balancing her new role as a first-time mother with running the business, Jefferson leaned on her entrepreneurial instincts and community for support.
“I don’t come from a family of entrepreneurs,” Jefferson explained. “I have to tap in and find that motivation from others who’ve lived it.”
Lost Borough Ice Cream Shop
In February 2022, Jefferson expanded her portfolio with Lost Borough Ice Cream Shop, a family-friendly spot offering unique flavors like fig walnut, grapenut, and café con leche, alongside boba teas and hot chocolate.
Co-founded with her business partner Patrick, the shop has quickly become a local favorite for its creative menu and welcoming vibe.
“It is such a beautiful, family-fun concept,” Jefferson said.
Sweet Catch: A Tribute to Culture
Later that same year, Jefferson opened Sweet Catch, a seafood and soul food restaurant that pays homage to her Black heritage.
Open from Tuesday to Sunday, the restaurant features Southern staples like seafood pasta, jerk short ribs, chicken-and-andouille sausage gumbo, and the signature Sweet Catch Boil.
“This concept is dear and close to my heart,” Jefferson expressed. “I wanted more representation, more ownership, and really a celebration of the food that I grew up on. It allows me to pay homage to our ancestors.”
Motivated by Legacy
At the heart of Jefferson’s entrepreneurial drive is her family. She hopes to create a legacy her children can carry forward, saying:
“Ultimately, they are the biggest reason why I’m pursuing being an entrepreneur. They definitely motivate me.”
Building Community Through Hospitality
Jefferson’s success story exemplifies the power of following one’s passion and the impact of representation in the business world.
By blending family values, cultural heritage, and a deep love for hospitality, Jefferson has become a trailblazer in her industry, inspiring others to turn dreams into reality.
