Former College Athlete Santia Deck Launches AI-Powered App to Help Overlooked High School Athletes Get Recruited and Win NIL Deals

by Gee NY

Former college track star and professional football player Santia Deck has launched a game-changing tool for the next generation of high school athletes—and it’s something she says she desperately needed as a teen herself.

Deck, founder of Winning Her Way, a sports-focused media and tech company, has introduced Winning Your Way Recruiter, a new AI-powered app that aims to level the playing field for high school athletes seeking college recruitment and NIL (Name, Image, and Likeness) opportunities.

The app, available for just $15 a month, is designed to help athletes—especially those often overlooked—connect with hundreds of college coaches within minutes.

Using AI, the app allows users to send personalized, streamlined messages to coaches, track who’s viewed their highlight reels, and even manage communications effectively.

“When I was a high school athlete, I wanted it so badly—to run track at a college in Texas. To get seen. To get a shot,” Deck shared on her platform. “But there was no clear blueprint. I spent hours sending emails and videos, hoping someone would respond.”

Deck’s firsthand struggle inspired her to build a centralized platform tailored to both athletes and parents navigating the complex recruiting process. But Winning Your Way Recruiter goes beyond just recruitment—it also provides robust NIL education.

In an Instagram video, Deck said:

“I’ve seen talented athletes get overlooked because they didn’t have the tools. I’ve watched parents get overwhelmed by the recruiting process. I’ve seen athletes lose eligibility or deals because they did not understand the NIL rules. So I built the first all-in-one recruiting plus NIL app for overlooked athletes.”

Through the app, users can also access tools to help them secure NIL deals, protect their money, and build a long-lasting personal brand. This is especially timely as NIL has emerged as a significant part of modern college athletics.

Inclusive of All Sports

The app is intentionally inclusive, offering pathways for athletes in non-traditional sports such as flag football, equestrian, and beach volleyball—sports that often fly under the radar during college recruitment.

With only about 7% of high school athletes making it to the college level, Deck’s innovation stands to disrupt the system by empowering athletes with the technology and education they need to succeed.

About Santia Deck

Santia Deck made headlines as the first woman to sign a multimillion-dollar contract with a professional women’s football league. Today, she continues to break ground—not just on the field but in the tech space—by creating tools that uplift young athletes from all backgrounds.

For more information or to download the app, visit Winning Your Way Recruiter’s website or follow @siaddeck and @winningherway on Instagram.

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