Kayla Rowe is rewriting the rules of feminine care, one box at a time. After suffering a miscarriage that changed the course of her life, Rowe turned her grief into a global mission to help women reclaim control over their health.
In 2022, with no investors, celebrity endorsements, or corporate backing, she launched Her Fantasy Box. This plant-powered, women-first wellness brand now generates over $100 million in revenue and has sold more than 3 million products.
Now recognized by Forbes for her accomplishments, Rowe is leading one of the fastest-growing independent women-owned wellness companies in the United States.
From Personal Loss to Purpose
For Rowe, the journey began with pain.
“I went from being five months pregnant and excited about motherhood to having it all stripped from me unexpectedly one day,” she told Forbes, reflecting on her miscarriage. That experience prompted her to question the safety of everyday products, especially those marketed to women.
She soon found herself inspecting ingredient labels, discarding questionable items, and imagining safer, cleaner alternatives. What emerged was Her Fantasy Box—a solution born from necessity.
In a full-circle moment, she launched the brand in June 2022, just months after delivering her first healthy child.
“It became a reclamation of trust in my body,” she said, “and a way to help other women do the same.”
Building a Movement, Not Just a Brand
From a home-grown idea to a best-selling brand on Amazon, Her Fantasy Box now offers a range of products including pH-balanced washes, feminine wipes, body deodorants, and vaginal probiotics—all manufactured in an FDA-registered U.S. lab by pharmacists and chemists.
The brand has amassed a loyal community of nearly 800,000 supporters across platforms and recently launched a mobile app that has already drawn over 100,000 subscribers. The app delivers daily motivation, product education, and real-time updates to a customer base Rowe affectionately calls her “Fantasy Baes.”
“Our growth isn’t just about new products,” Rowe explained. “It’s about changing the standard.”
Science-Driven, Safety-First
Rowe’s background in public health—she earned a Bachelor of Science from the University of South Florida—fuels her commitment to safety and education. She maintains close relationships with her brand’s chemists, tracks clinical research, and is constantly scanning regulatory updates.
Two of the company’s newest innovations reflect that focus:
- Everywhere Deodorant, which features probiotics, niacinamide, and mandelic acid—designed to support the skin barrier and neutralize odor without aluminum.
- Healthy Box Probiotic, featuring Lactobacillus rhamnosus and Lactobacillus crispatus for vaginal health, hormone balance, and immune support.
“These aren’t trends,” Rowe explained. “They’re necessities.”
A Different Kind of Feminine Care Brand
Her Fantasy Box sets itself apart with its no-shame, science-forward, and community-driven approach. In a market still clouded by outdated stigmas, Rowe’s brand offers transparency, intention, and empowerment.
“We don’t throw ingredients in just because they sound good,” she said. “Every component is there for a reason. Our customers trust us to do the research—and we do.”
That trust, Rowe says, is earned not just by what you say, but by how well you listen. Her team collects daily feedback from customers and uses it to shape product updates and future launches.
“This brand is my way of protecting the women I love,” she said. “It’s deeply personal.”
For Rowe, every item shipped is more than a sale, it’s an act of care.
