In a groundbreaking move for both the sports industry and gender equality, basketball legend Candace Parker has been named the inaugural president of Adidas women’s basketball, marking a significant milestone in her longstanding relationship with the brand.
Adidas basketball global general manager, Eric Wise, expressed admiration for Parker’s historic legacy and deep passion for the game in a press release on May 8.
He touted Parker’s pivotal role in shaping the future of Adidas Women’s Basketball, citing her innovative spirit and profound influence on the sport.
Parker’s journey with Adidas began in 2008 when she signed with the brand during her inaugural season in the WNBA. Over the years, she has not only made history as the first woman to receive a signature shoe with Adidas but has also played a crucial role in mentoring collegiate athletes through NIL partnerships.
As the newly appointed president, Parker will spearhead Adidas’ commitment to advancing women’s sports, with a particular focus on women’s basketball.
Her responsibilities include driving new product development and expanding the brand’s roster of women’s basketball athletes, which currently boasts several prominent names in the sport.
Expressing her excitement for the new role, Parker emphasized the significance of fostering innovation, representation, and accessibility in women’s sports.
Her appointment comes on the heels of her retirement from the WNBA after an illustrious 16-season career, signaling a seamless transition into a leadership position within the sports industry.
Parker’s influence transcends the court, as she continues to inspire generations of athletes with her trailblazing achievements and unwavering dedication to promoting inclusivity and excellence in sports.
With Parker at the helm, Adidas Women’s Basketball is poised to embark on a transformative journey, setting new standards and breaking barriers in the world of sports and beyond.
