Beyoncé has once again proven her unmatched star power, delivering a record-breaking halftime performance during the NFL’s Christmas Day matchup between the Baltimore Ravens and Houston Texans.
The 13-minute spectacle, aired live and later streamed on Netflix, captivated 27 million viewers, making it one of the most-watched Christmas Day sports moments in history.
The 32-time Grammy winner took the stage for her first live performance in four years, dazzling audiences with a setlist from her album Cowboy Carter. Highlights included chart-topping tracks like “16 Carriages,” “Sweet Honey Buckin,” and “Texas Hold Em,” featuring surprise collaborations with artists such as Post Malone, Shaboozey, and her daughter Blue Ivy Carter.
Sporting a white fur coat and cowboy hat, Beyoncé made a dramatic entrance on horseback, setting the tone for an unforgettable performance.
Her artistry and Texas pride shone through as she addressed the crowd, saying, “It’s only right that we do ‘Texas Hold Em’ for the first time in Houston, Texas, on Christmas. Y’all help me sing.”
The show’s dramatic conclusion saw Beyoncé lifted into the air as a banner reading “Bang” unfurled, leaving fans and players alike in awe. Even Ravens quarterback Lamar Jackson admitted to skipping locker room adjustments to catch the performance, calling it “dope” and a once-in-a-lifetime experience.
Social Media Frenzy
The hashtag #BeyonceBowl trended globally within minutes, with fans and celebrities alike praising her performance. Serena Williams tweeted, “Queen Bey reigns supreme, as always,” while Halle Bailey declared, “She’s truly untouchable. What an icon.” Fans on social media hailed the event as historic, with many calling it the perfect Christmas gift.
Netflix’s Streaming Triumph
The halftime show marked a significant win for Netflix, showcasing its improved live-streaming capabilities following earlier issues during the Tyson-Paul fight.
The performance is now available as a standalone special on the platform, further fueling its viewership numbers.
Rumors of a potential tour have already begun circulating, keeping fans eager for what’s next. As always, Beyoncé’s influence extends far beyond the stage, cementing her legacy as a global icon.
