Danessa Myricks didn’t start her career in a beauty lab or behind a makeup counter. Instead, she began as a photographer with a passion for storytelling through images—and makeup quickly became her medium of choice. What started as a creative outlet soon became a calling.
Taking a leap of faith, she shifted careers entirely, betting on herself and launching what would become one of the most dynamic and inclusive beauty brands in the industry.
The beauty landscape wasn’t always kind to women of color, let alone Black women entrepreneurs. Myricks recognized a massive gap in the market for high-performance, multifunctional products that worked across all skin tones and types. With no formal cosmetic training, she taught herself product formulation and immersed herself in every aspect of the industry—from artistry to education to branding.
In 2015, she launched Danessa Myricks Beauty, an eponymous line that embodies her core values: creativity, inclusivity, and individuality. The brand began with a loyal following of makeup artists and beauty insiders who were drawn to her richly pigmented, skin-friendly formulas and bold color stories. Her Colorfix creams, Dew Wet balms, and Vision Cream Cover foundations quickly became cult favorites.
But it wasn’t just the products that stood out—it was the mission. Danessa made sure her line spoke to everyone, regardless of age, gender, or complexion. Her campaigns featured real people, artists, and unconventional beauty, challenging traditional standards in the cosmetics world.
That authentic vision resonated. The brand’s expansion into major retailers like Sephora and global markets marked a new era, proving that artistry and inclusivity could drive mainstream success. As of today, Danessa Myricks Beauty is a multi-million-dollar brand recognized for innovation and its unwavering commitment to diversity.
Despite the fame and accolades, Myricks remains grounded. She continues to educate aspiring artists, hosts masterclasses, and shares behind-the-scenes looks at her process. Her journey is a blueprint for entrepreneurs who want to build not just a brand, but a legacy.
From a self-taught makeup lover to a global beauty mogul, Danessa Myricks’ story is proof that with passion, perseverance, and purpose, taking a leap of faith can lead to a world of impact.
