In a significant leadership change for one of the world’s most recognizable beauty brands, Aïda Moudachirou-Rébois, senior vice president and global general manager of MAC Cosmetics, is leaving her post after nearly five years with the company, according to industry reports.
The departure comes amid a broader series of executive shifts at MAC and its parent company, The Estée Lauder Companies Inc., as the brand navigates a challenging market environment and strategic adjustments.
Moudachirou-Rébois, a veteran of the beauty sector with experience at major firms such as L’Oréal, Revlon and Johnson & Johnson, initially joined MAC as senior vice president and global chief marketing officer before being elevated in 2024 to the role of senior vice president and global general manager — a position in which she oversaw a global network of some 14,000 employees across more than 90 countries.
In her leadership tenure, Moudachirou-Rébois helped shepherd high-profile marketing campaigns and pop-culture collaborations, but her exit comes against the backdrop of mixed financial performance. Most recently, MAC reported an operating loss of $15 million, even as some product launches and customer acquisition efforts showed promise, according to industry reporting.
The timing of her departure — just two years after her promotion — has raised questions among industry watchers about the pace of change at MAC and the wider strategy of its corporate parent. The Estée Lauder Companies has also been adjusting its executive roster, bringing in new leadership including a global creative director and makeup brand cluster president as part of a broader restructuring effort.
MAC has been pursuing new avenues for growth amid competitive pressures in the beauty sector, such as expanding into Sephora stores across the United States, a move aimed at increasing retail presence and consumer access.
At this time, neither MAC nor Estée Lauder has confirmed who will succeed Moudachirou-Rébois as brand head, leaving industry analysts to monitor further leadership developments and strategic direction for the iconic brand.
Moudachirou-Rébois’ departure marks one of the most notable executive shifts in the global cosmetics business this year — a reflection of both evolving market dynamics and the complex demands of steering a storied brand in an increasingly competitive landscape.
