Zendaya has long been celebrated for her ability to transform fashion into a narrative, and her latest project with Swiss performance brand On is no exception.
The multi-hyphenate star fronts the label’s newest campaign, Be Every You, a celebration of versatility, individuality, and personal style.
Working alongside her trusted creative partner and stylist, Law Roach, Zendaya brings the concept to life with an array of looks that highlight her range.
Roach, often referred to as her “image architect”, curated each outfit to reflect different moods, from sleek and minimal to bold and expressive. The result is a series of visuals that blur the line between athletic wear and high fashion, showcasing On’s signature balance of performance and design.
In the campaign imagery, Zendaya moves effortlessly between personas, embodying the campaign’s central idea: that style is not static. “Be Every You” encourages wearers to embrace all facets of themselves, whether they’re dressed for a workout, a casual day out, or a statement-making moment. The brand’s pieces, crafted with technical fabrics and thoughtful tailoring, serve as a versatile canvas for self-expression.
Zendaya’s participation feels like a natural fit. Known for her chameleon-like presence both on the red carpet and in her acting roles, she embodies the message that fashion can be a tool for storytelling. Roach’s styling choices amplify this theme, weaving a visual narrative where each look feels like a chapter in a larger story about identity, mood, and confidence.
For On, the collaboration marks a strategic move into the realm of fashion-conscious sportswear marketing. While the brand has built its reputation on high-performance running shoes and apparel, Be Every You underscores its ability to connect with a broader audience, one that values aesthetics as much as functionality.
Beyond the clothing, the campaign resonates because it taps into a cultural moment where authenticity and adaptability are celebrated. In an era where people shift between multiple roles in a single day, Zendaya’s portrayal feels both aspirational and relatable.
With Be Every You, Zendaya and Law Roach once again prove their ability to merge style and storytelling into a cohesive, captivating vision, one that not only sells a product, but also invites audiences to see themselves in every version they choose to be.
