‘The Woke Coach’ Seena Hodges Launches Book To Educate On Anti-Racism As Companies Roll Back DEI Efforts

by Gee NY
Main Image Credit: John Autey / Pioneer Press).

As corporations scale back their diversity, equity, and inclusion (DEI) initiatives, Seena Hodges, known as “The Woke Coach,” continues advocating for workplace equity.

Hodges, founder and CEO of ‘The Woke Coach’, aims to educate individuals and organizations on anti-racism practices.

Her new book, “From Ally to Accomplice: How to Lead as a Fierce Antiracist,” provides a guide for both personal and collective efforts towards workplace reform.

In an interview with Black Enterprise, Hodges discussed her work, her book, and the ongoing need for anti-racism initiatives in professional settings.

Background and Mission

Hodges explained the genesis of The Woke Coach, recounting how people expressed a desire to understand and combat racism but often didn’t know where to begin.

Her work addresses this gap, offering practical steps and education to foster inclusive and equitable workplaces.

Anti-Racist Practices in the Workplace

Hodges emphasized that DEI efforts must explicitly include anti-racism to be effective.

Creating a culture where conversations about race, identity, and cultural practices are expected can lead to an environment where microaggressions are openly discussed and addressed.

The Evolving Meaning of “Woke”

Despite the changing connotations of the term “woke,” Hodges uses it to signify awareness of social injustices.

She argued that shifting language should not detract from addressing the underlying issues.

Implementing DEI Without Dedicated Funding

Hodges acknowledged that many companies face budget constraints but stressed that DEI can still be integrated into organizational culture through cost-effective measures like book clubs or informal discussions.

She maintained that allocating resources to DEI reflects an organization’s values.

Political and Social Impact

While her primary focus is on increasing self-awareness and personal responsibility, Hodges recognized that her work contributes to a broader understanding of societal issues, influencing both workplace and community environments.

Challenges in the Workplace

Hodges pointed out several hard truths about the workplace, including the persistence of racism, the inevitability of demographic shifts, and the role of leadership in fostering or hindering an inclusive environment.

Insights from “From Ally to Accomplice”

Hodges’ book aims to help readers develop anti-racism as a habitual practice. It guides individuals in identifying areas where they can leverage their power and privilege to effect change, emphasizing the importance of consistent, actionable steps.

Despite the rollback of DEI initiatives in some sectors, Hodges’ work continues to inspire and equip individuals to champion equity and inclusion in their professional and personal lives.

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