Social media entrepreneur and influencer Afnan Khalifa (@theafnankhalifa) is making headlines again after a viral Instagram post encouraging women to leverage their “pretty privilege” to generate wealth online.
The post comes ahead of her free five-day bootcamp, launching August 4, which promises to teach participants how to grow and monetize their presence on platforms like Instagram and TikTok.
In the now-viral clip, Khalifa, who skyrocketed from 180,000 to over 1 million followers in just six months, tells viewers:
“If you are a pretty girl and you’re not making money on social media, you’re wasting your privilege… Pretty privilege is real, but only if it’s backed up by strategy.”
Khalifa argues that attractive women already possess the visibility many strive for and should use that attention to build businesses rather than simply post for likes.
“Posting to look cute instead of actually to get paid is you being ungrateful for what God gave you,” she states in the clip, which has already been shared widely on Instagram and TikTok. “You already have what most people are trying to fake—the attention, the beauty, the presence.”
She goes on to say that instead of investing energy into selfies or situationships, women could be using their “scroll-stopping face” to generate up to “$30,000 to $100,000 a month” if they learn how to convert attention into income.
A Strategy for the Digital Age
The bootcamp, which Khalifa has promoted with the call-to-action “Drop ‘Brand’ to join,” is marketed toward women looking to build personal brands, drive engagement, and monetize content across platforms.
Set to begin August 4, the five-day mastermind will include business strategies from Khalifa and her “millionaire friends,” focusing on how to create consistent online revenue through strategic branding, video content, and audience engagement.
Khalifa’s direct, unapologetic tone has sparked admiration online. Supporters praise her for empowering women to think like entrepreneurs,
Influence in the Era of Monetized Identity
Khalifa’s story is one of many in a growing trend of influencers who turn aesthetic appeal, personal branding, and social savvy into six- and seven-figure businesses.
From beauty and fashion influencers to digital educators, the rise of creator entrepreneurship has transformed platforms like Instagram into lucrative marketing and education hubs.
Her rapid follower growth also serves as proof of concept. In less than half a year, she’s converted a mid-sized following into a massive, engaged audience—and now, she’s offering to teach others how to do the same.
