Fawn Weaver Urges Black Entrepreneurs To Focus on Impact Not Frustration: ‘Build, Scale, And Reach Back’

by Gee NY

Fawn Weaver, CEO behind Uncle Nearest Premium Whiskey, is sending a clear message to Black entrepreneurs navigating today’s complex business landscape: don’t waste energy on what you can’t control—build boldly, scale smartly, and lead with impact.

In a recent interview on Black Tech Green Money, hosted by AfroTech’s Will Lucas, Weaver shared hard-earned wisdom on building wealth and legacy in an industry where Black ownership remains rare.

Her brand, Uncle Nearest, is widely regarded as one of the fastest-growing Black-owned spirits companies in history.

If we keep building and failing, our companies keep folding, then we can’t be helpful to the community anyway,” Weaver said in the episode. “The larger I grow this company, the better it is for those I’m able to go back and reach.”

Fawn Weaver and Uncle Nearest

Weaver, a celebrated entrepreneur, author, and investor, encouraged Black founders to lead with integrity but not become distracted by the questionable ethics of others.

“Stop getting wrapped up in the morality of other people and how they do business,” she advised. “Guide your business by your own morals… but don’t waste your time being frustrated at someone else’s lack of them.”

She explained that this emotional labor often comes at a high cost: time that could be better spent building businesses, nurturing families, or reinvesting in communities.

“It is a big old giant waste of time,” Weaver added.

Her comments come as part of a larger conversation on Black Tech Green Money, a podcast that explores the intersection of Black culture, technology, and economic empowerment.

Under Weaver’s leadership, Uncle Nearest has made history not only for its explosive growth but also for its commitment to community empowerment.

The company has funded initiatives like the Nearest Green Foundation, which supports descendants of the formerly enslaved man who taught Jack Daniel how to distill whiskey.

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