Rapper GloRilla just made history as the first-ever artistic partner for all of Rihanna’s brands—Fenty Beauty, Savage X Fenty, and Fenty Hair.
The Memphis star is now a brand ambassador for Rihanna’s billion-dollar lingerie and cosmetics empire.
On Tuesday, GloRilla showcased designs for Savage x Fenty’s “Glo Up Close” campaign, donning the Puff Cherries Unlined Demi Bra with coordinating bikini panties. The “Glorious” artist also wore products from Fenty Beauty, such as its soft-lit foundation and body cream. Her sleek hair was courtesy of Fenty Hair’s Controlling Type edge control gel.
The “Wanna Be” rapper is additionally set to feature in two more collections that spotlight lively spring colors and alluring shapes, celebrating uniqueness and fashion.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all,” GloRilla said in a statement as reported by WWD.
Handpicked by Rihanna herself, the “Glo Up Close” campaign marks GloRilla’s first ambassadorial debut.
Glo also shared some of her essential Fenty products, highlighting the Gloss Bomb Universal Lip Luminizer, the Butta Drop Whipped Oil Body Cream, and the Controlling Type Hair Thickening Edge Control Gel.
Last October, Rihanna disclosed the rising rap sensation as the ideal artist to create the perfect theme song for her lingerie brand, Savage X Fenty.
The revelation followed RiRi cosigning GloRilla’s hit track, “TGIF.” Back in June 2024, Rihanna uploaded a clip of her rapping along to the rapper’s song “TGIF.”
In the viral clip, RiRi shows off some sultry dance moves while rapping along to the song as ASAP Rocky looks on silently. “Where my drink at?” he eventually asks, “I’m too old for this sh*t.” “Happy Friday,” Rihanna captioned the post.
One of the first to respond was GloRilla, who seemed thrilled to discover that Rihanna enjoys her music. “RIRI OMGGGGGG,” she commented, adding several heart-eye emojis. “I luvvv yoouuuuuuuuu.”
When Rihanna chooses you, you know it’s major. The partnership marks the first time an artist has bridged all of Rih’s major brands in one exclusive deal.
With her signature confidence and bold style, GloRilla is set to bring a fresh, rebellious edge to Fenty’s campaigns, proving that beauty, fashion, and music go hand in hand.
