Good Girl Chocolate: Black Woman-Owned Chocolate Brand Now Available At Whole Foods In Historically Delicious Fashion

by Gee NY

Good Girl Chocolate, a Black-woman owned chocolate company based in Oklahoma City, Oklahoma, is now available at at Whole Foods.

The chocolate brand is an artisan plant-based chocolate that supports all healthy lifestyles including veganism, paleo, dairy-free, and gluten-free. ⁠

⁠Founder, Dr Tabatha Carr, ND, says she created Good Girl Chocolate because of her past health challenges.

“I was put on my first blood pressure pill at the age of 16 and was on 3 blood pressure pills at the age of 30. I was diagnosed as a prediabetic and experiencing hormonal problems that threatened my ability to have children,” she disclosed recently. ⁠

Not long ago, the brand launched on QVC, the influential online shopping platform, and quickly made an impressive showing.

Made with organic low glycemic sweeteners, Dr. Tabatha explained “our bean-to-bar process includes manufacturing, retail, and wholesale. Most chocolate companies buy their chocolates and then make it their own — not us.”

With a distinctive taste unrivaled by competitors, Dr. Tabatha remembers knowing she always had something special, even if the business itself wasn’t prepared to flourish.

“I presented to QVC some years ago at the Texas Women’s Conference; I didn’t have a website, storage boxes, no Instagram, and I had never sold to customers before,” recalls Dr. Tabatha in an interview with The Black Wall Street Times. “All I had was this fantastic tasting chocolate that happened to be dairy-free, gluten-free, soy-free and non-GMO.”

“In these fives years, I’ve spent time sacrificing, learning, experimenting, failing and making things better, nothing happened overnight and that’s good because now we’re here and now we’re ready,” proclaimed Dr. Tabatha.

With no website or selling experience in 2017, Dr. Tabatha says she is presently at a full circle moment with QVC which began at the conference.

She explained:

QVC made me an offer but because I didn’t have the capital, equipment, or employees, I didn’t have anything that would position me to be successful so it was put on hold. And in 2022, they made another offer and I was ready. From what I understand there were hundreds of applicants at the Texas Women’s Conference so I was very fortunate to be one of the 30 presenters because again, I didn’t even have a website or anywhere for them to find us,” remembers Dr. Tabatha.

Not only was her leap of faith rewarded, but she remembers a food buyer at the conference saying:

“This is the best-tasting plant-based chocolate I’ve ever had in my life.”

Dr. Tabatha reflected:

“We had just won the pitch competition for Whole Foods and I had just been accepted into the ACT House program in Tulsa, Oklahoma. It’s all about God’s timing. Even though QVC made an offer years ago, I’m very excited it’s happening right now because I’m right where I’m supposed to be.”

After being launched in The Tulsa International Airport and The Austin-Bergstrom International Airport in May, Good Girl Chocolate has also been placed in 27 Whole Foods Market stores, all locations in Dallas, TX, Austin, TX and Oklahoma; Little Rock, AR, Fayetteville, AR.

“I’ve had QVC, Whole Foods, and airports in my prayers, on my vision boards, and inside my business plan since 2018,” said Dr. Tabatha.

Elaborating, she said:

“So many historic milestones are happening from being the first dairy-free chocolate to premiere on QVC to [once nationwide] proudly become the largest Black-woman owned bean-to-bar chocolate in the country. This is history.”

“Young people need to be able to see Black folks out there making it happen. We need to be represented in Whole Foods and QVC,” Dr. Tabatha said.

She stated that Good Girl Chocolate is going to impact the community and support children.

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